Media information web site ICv2 reported on Monday that U.S. manga gross sales have greater than doubled in retailers tracked by NPD BookScan in 2021. NPD-tracked accounts listed 24.4 million models of manga bought in 2021, which is about 15 million extra models bought – a progress fee of 160% – over the earlier 12 months. ICv2 gives a disclaimer that there’s a classification problem involving the My Hero Academia manga (pictured proper), and it’s potential that the precise variety of manga models bought was bigger for each years.

Viz Media‘s vice chairman of publishing gross sales Kevin Hamric instructed ICv2 in an interview revealed on Monday that the corporate is experiencing extra gross sales to this point this 12 months than it did in the identical time-frame in 2021. However, the expansion fee is slower in comparison with final 12 months. He added that manga accounted for 25% of the general progress of the ebook trade within the U.S. final 12 months. Retail bookstores reminiscent of Books a Million and Barnes and Noble are dedicating more room to manga. Hamric acknowledged that he’s anticipating provide chain points to proceed for the corporate for the remainder of this calendar 12 months, not less than.

ICv2 beforehand reported that North American gross sales of print manga reached an all-time excessive in 2020, in keeping with its print manga gross sales evaluation based mostly on info from NPD Bookscan, Diamond Comic Distributors, Comic Hub, and different sources. The North American manga market was slightly below US$250 million in 2020. The total North American comedian market reached a brand new excessive of US$1.28 billion in 2020.

Backlist manga and boxsets factored strongly into the 12 months’s gross sales, and ICv2 attributed that demand to elevated anime streaming throughout the COVID-19 scenario, resulting in elevated manga purchases. This new peak handed the earlier file, which was set in 2007. Following that 12 months, a steep decline occurred between 2008-2012 as a result of a number of elements together with a worldwide monetary disaster, chapter of the Borders bookstore, a decline in anime on North American tv, and a smaller backlist of beforehand unaired anime in North America.

ICv2 reported in April 2021 that NPD Bookscan’s report for the primary quarter of 2021 confirmed a 29% enhance in total print ebook gross sales the United States, the very best quantity of print ebook gross sales in a primary quarter since NPD Bookscan started monitoring ebook gross sales in 2004. In explicit, the report confirmed a big progress within the class of graphic novels (up 4 million from first quarter 2020), with manga accounting for 80% of progress in that class.

Hamric (pictured left) beforehand acknowledged in an interview with ICv2 that Viz Media noticed a 70% progress within the U.S. marketplace for 2020, in step with a 43% enhance in total manga gross sales within the United States in 2020, regardless of the COVID-19 pandemic.

Hamric adopted up with ICv2 relating to his remark from a earlier interview that gross sales of first manga volumes and boxsets elevated throughout the pandemic, saying that the corporate has bought out and needed to reprint all of its field units, notably these manga which have anime variations. He cited Haikyu!! and Jujutsu Kaisen as notable examples, including that the latter is seeing the identical “trajectory” because the Demon Slayer: Kimetsu no Yaiba manga.

Yen Press Publisher and Managing Director Kurt Hassler additionally acknowledged in an interview with ICv2 in March that 2020 was a file 12 months for Yen Press.

Source: ICv2 (hyperlink 2, Milton Griepp)